BESTSELLERBaby Tee
PROBABLY CRYING IN THE CLUB
$35
EMOTIONALLY CHAOTIC GIRLS WITH EXPENSIVE TASTE
GOOD GIRLS DON'T LOOK LIKE THIS
BABY TEES ARE HAVING A MOMENT
Most Wanted
BESTSELLER
NEWCropped Tank
BOYS CRY OVER ME DAILY
$35
TRENDINGMini Skirt
I DON'T COMPETE I WIN
$35
RESTOCKEDBaby Tee
TEQUILA LOVES ME MORE THAN YOU DID
$30
"For girls with terrible coping mechanisms and excellent taste. Wear responsibly."
FIRST DROP
The After Party
SPRING 2026 — NOW AVAILABLE
The After Party
Collection
Baby tees with bold slogans, satin mini skirts, and everything you need for nights you'll barely remember but always romanticize.
SHOP THE DROP10
PIECES
Limited
QUANTITIES
XS-M
SIZES
ONLINE OBSESSIONS
It Girl Uniforms
Emotionally expensive. Looks better after tequila.
T-Shirt
I’M LITERALLY SOMEONE’S RED FLAG
$30
T-Shirt
I’M HOTTER THAN YOUR EX
$34.95
T-Shirt
TEQUILA LOVES ME MORE THAN YOU DID
$30
T-Shirt
PRETTY VICE LOGO
$30
T-Shirt
GOOD GIRLS DON’T LOOK LIKE THIS
$30
SOLD OUT
T-Shirt
BOYS CRY OVER ME DAILY
$35
T-Shirt
TOO PRETTY FOR THERAPY
$35
T-Shirt
I DON’T COMPETE I WIN
$35
T-Shirt
PROBABLY CRYING IN THE CLUB
$35
T-Shirt
PRETTY GIRLS RUIN LIVES
$35
T-Shirt
EVERYONE WANTS A CRAZY GIRL
$35
THE ARCHIVE
Pretty Girls, Messy Nights
A curated archive of chaos, glamour, and regrettable texts
"just told my therapist I don't need her anymore I have shopping"
"me leaving the club at 4am in my 'probably crying in the club' tee"
INTERCEPTED TRANSMISSIONS
b
bestie2:34 AM
girl where are you
h
him3:12 AM
can we talk
b
bestie11:47 PM
LMAOOO wearing the red flag tee to his party 💀
#PRETTYVICE · #GIRLSNIGHTOUT · #EMOTIONALLYCHAOTIC · #BABYTEESZN
THE ORIGIN STORY
For the Girls Who
Romanticize
Every Bad Decision
Pretty Vice was born in Zurich for the girls who turn every bad decision into a good story.
Inspired by late night conversations, digital camera flashes, girls night out chaos, and the kind of confidence that only appears after midnight, Pretty Vice blends playful femininity with ironic attitude and Y2K-inspired nostalgia.
What started as a small idea influenced by internet culture, nightlife energy, and statement baby tees quickly became a universe for girls who feel too much, laugh too loud, and always overdress for the occasion.
We believe fashion should never feel boring or too serious. It should feel personal, impulsive, dramatic, and fun like wearing a personality.
Every piece is designed to feel like:
a screenshot from your favorite night out,
a quote from the group chat,
or the kind of thing your friends instantly say “this is so you” about.
Whether you're here to dress in a way that reflects your chaos, become the main character, or just wear something iconic on a random Tuesday night…
Welcome to Pretty Vice.
47K
EMOTIONALLY ATTACHED
23
COUNTRIES SHIPPED
∞
RED FLAGS WORN
THE INNER CIRCLE
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